So I paid £119 for a month's membership, giving me an entre to thousands of faithless females.
They are allowed to sign up for free as a way of ensuring the numbers are balanced between the sexes.
Her photograph reveals that the hour has stretched to 90 minutes.
I'm already starting to feel like I've had enough of this experiment.
After a quick search, I get the measure of the women on the site.
"My preference is for a man who is much younger than me with rugged features," says one. This is a way of paying someone a compliment without typing out the words. And over the course of a week I get almost 100 replies, messages and propositions.
Your picture can be viewed only if you give a password to the person with whom you are conversing.
One woman sends me a message heavily laden with sexual innuendo and I come to regard her as the mistress of the single entendre. Another woman's first contact with me included a plan for a day out together, including visits to art galleries, a stroll round a park and then "a few hours under the duvet". I'm later propositioned by someone who tells me she has an hourglass figure.Promising "romance, passion and no student loans," the ad instantly sparked a debate among students and officials who argued the service amounts to pimping."As well as public order problems caused by an advertisement that can be seen by minors, this site is an offence against women," Paris Deputy Mayor Hélène Bidard told Agence France Presse."Behind these glamorized images, there are young people who could fall into prostitution." Keep up with this story and more Police arrested a man on Thursday who helped display the billboard, while politicians with the Green Party demanded the government ban the site.But if I'm going to find out what really makes these women tick, I need to leave the safety of the virtual world and see them for myself. I arrange to meet a 41-year-old mother of two who misses "romance and flirting", in a cafe in two days' time.She has declined to tell me her name, so I have to think of her as her web sobriquet.